Olson Engage Wins Consumer, Specialist Agency of the Year Honors

May 2, 2018

Epic 2018 awards run continues with four Gold SABRE Award wins
Olson Engage was named Consumer Agency of the Year and Specialist Agency of the Year by the Holmes Report, a leading PR trade publication.

The agency honors were announced at last night’s SABRE Awards Gala, where Olson Engage also took home Gold SABRE Awards for its work on behalf of Elevate Minnesota, the Minnesota Timberwolves, Oscar Mayer and Skittles.  The Skittles campaign, which won for its activation of the brand’s National Football League sponsorship, was also named runner up for Best in Show honors.

Olson Engage's four Gold SABRE wins were the most by any midsize agency on the evening, and tied for the third biggest haul overall. They come on the heels of the agency's record-setting performance at the Innovation SABRE Awards in February, where it scored an unprecedented 23 shortlist mentions and won a show-high eight awards, including Best in Show.

In naming Olson Engage Consumer Agency of the Year, the Holmes Report noted that the firm is “probably the most prolific producer of breakthrough creative ideas in the industry,” while noting that the creativity “delivers compelling business performance for clients.”

It won Specialist Agency of the Year honors by besting the winners of Agency of the Year awards in categories including BtoB, Creative, Healthcare, Financial, Public Affairs and Technology. The win marks the third time Olson Engage has been named the Holmes Report’s Specialist Agency of the Year, following wins in 2014 (when it was also Creative Agency of the Year) and 2012 (when, operating as “Olson PR,” it also won Consumer Agency of the Year honors).

The Holmes Report isn’t the only outlet lauding Olson Engage this year: In March, PR Week named it “Outstanding Midsize Agency” as well as honorable mention for overall Agency of the Year honors. And, thus far in 2018, the agency’s campaigns have now taken home twelve SABRE Awards, two Shorty Awards, two Effie Awards and a PR Week Award.

“This is an enormous statement about the work our team continues to deliver each year,” said Olson Engage President Bryan Specht. “It reinforces the point that we have the best talent and the bravest clients in the industry.”