ICF (NASDAQ:ICFI), a consulting and technology services provider to commercial and government clients around the world, announced today that ICF Olson’s public relations and social agency, Olson Engage, was recognized with multiple awards at the Cannes Lions International Festival of Creativity. The agency earned a Gold Lion and two Bronze Lions for campaigns supporting Kraft Macaroni & Cheese and Paqui Chips.
“The Lions are among the most prestigious awards in our industry and we’re thrilled to receive this recognition on behalf of our teams, our clients and our partner agencies,” said Louise Clements, executive vice president of ICF Olson. “We’re bringing first-class creative, digital and marketing capabilities together to produce campaigns that get attention and drive results, and we’re pleased to receive these sought-after industry honors.”
The “New and Not Improved” campaign for Kraft Macaroni & Cheese received a Gold Lion in the Direct Lions for its response-driven and relationship-building creativity, and a Bronze Lion in the Integrated Lions for its creative aspects. Paqui’s One-Chip Challenge received a Bronze Lion in the Promo & Activation Lions category. The campaign raised awareness of the new, boldly flavored chip brand by selling the spiciest chip in the world in an individual, coffin-shaped box. A national media phenomenon ensued as consumers and media took the challenge for themselves.
The Cannes Lions International Festival of Creativity is the creative communications industry’s premier celebration of ingenuity, creativity and innovation. The Lion is recognized globally as the highest award for creative excellence in communications.
One of the world’s top 50 agency companies, ICF Olson is purpose-built for new realities facing clients, ICF Olson boasts uniquely broad and deep expertise across the entire spectrum of marketing services and has been recognized with numerous top industry accolades including the SABRE Awards, Shorty Awards and One Show. ICF Olson was named a PRWeek’s Outstanding Midsize Agency finalist and the Holmes Report’s Creative Agency of the Year.
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