Olson 1to1, the loyalty and CRM division of ICF's (NASDAQ:ICFI) recently renamed ICF Olson group, is a leader among Customer Loyalty Solutions For Large Organizations, according to a new report by Forrester Research, a leading independent research company.
Forrester named ICF Olson 1to1 a "leader," its top level in The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016.
"If you’re a loyalty marketer or customer insights professional looking for an agency partner with loyalty experience, proven technology, and strong creative capabilities, add ICF Olson 1to1 to your shortlist," Forrester wrote.
In the report, Forrester evaluated loyalty companies as part of a thorough primary research assessment that considers the current offering, strategy, and market presence of major loyalty providers. Forrester also considered the ability "to deliver loyalty programs at scale, manage numerous integrations with legacy environments, and manage large volumes of member interactions and data" as a criteria for inclusion in the report.
"We’re proud to hold this recognition high," said Margaret Murphy, president for ICF Olson 1to1. "To be named a leader in our industry by a respected thought leader like Forrester is a huge honor. I believe it is a great testament to our progressive approach to the industry, the hard work of our teams and strong client partnerships."
Citing the firm’s clients, the report noted that “the best thing about working with ICF Olson 1to1 is how knowledgeable, involved, and easy to work with the people are.” It went on to quote a client who noted: "Something they bring to the table that I’ve never had with another partner is a heartfelt commitment to our success."
While Forrester assessed ICF Olson 1to1’s total offering among the “leaders” in the report, the report specifically cites ICF Olson 1to1 as "an agency partner with loyalty experience, proven technology, and strong creative capabilities."
Despite being the youngest agency recognized in the study, ICF Olson 1to1 counts Amtrak, Best Buy, Toys R Us, Wyndham Hotels and Luxottica among its largest clients.
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