A data journey: How Wyndham Hotels and Resorts is delivering personalization on a global scale
Sarah Pannacciulli, Senior Director CRM Strategy and Enablement at Wyndham Hotels & Resorts takes us on the hotel group’s personalization journey across all of their 20 global brands and hundreds of millions of customers and Wyndham Rewards members. She’ll highlight the hotelier’s customer-first transformation – before and during the pandemic – and dig into the need to deliver a personalized experience to each customer, across touchpoints, and how to get started integrating these concepts into your brand ethos.
Joined by Emily Merkle, Partner Analytics + Data Science, from ICF Next, they will discuss some of the challenges, methods and techniques brands can employ to deliver experiences in the way your customers expect, as well as how technology plays a fundamental role in bringing personalization to life at every single step of the journey.
Key takeaways include:
- Why it’s crucial for your brand to deliver truly hyper-personalized experiences
- Identifying the biggest challenges brands face in personalizing experiences and how to overcome them
- How to leverage advanced analytics and predictive modeling techniques to deliver at scale
- What brand marketers can do to begin their own personalization voyage