Purpose + participation: Building better customer loyalty

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Nov 14, 2019

According to Forrester’s Q1 2019 US Direct-To-Consumer Online Survey, 52% of consumers are “always willing to try new brands.” That doesn’t bode well for brand loyalty.

With so much temptation out there, how do you inspire lasting brand love in the hearts of your customers?

This webinar offers answers. Guest presenters Jonathan Nouri, vice president and global head of Hilton Honors and Emily Collins, principal analyst from Forrester Research share how to build customer loyalty that works. Topics include:

  • Key loyalty marketing trends: how to use personalization, emotional connection, and a customer-first mindset to devise better programs
  • Challenges and opportunities in building brand loyalty
  • Loyalty in action: How Hilton built a revolutionary program that’s 100 million members strong
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