Cracking the code on energy affordability

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By Justin Mackovyak, David Meisegeier, and Erica Larson

As a utility customer program leader, you’re facing unprecedented demand growth and rising costs. By 2030, U.S. electricity demand will surge 25%—and customer bills are climbing fast. How can you protect affordability, ensure reliability, and advance clean energy—all at once?

Download this paper to discover four proven approaches that deliver real bill savings and build lasting trust.

  1. Create more value out of existing programs. Focus demand-side management where it reduces infrastructure costs and delivers the greatest impact.
  2. Leverage distributed energy resources (DERs) and innovative rate designs. Unlock new sources of flexibility and savings for your customers.
  3. Expand access with innovative financing and participation models. Make programs accessible to all, including renters and low-credit customers.
  4. Communicate measurable results to regulators and stakeholders. Demonstrate the direct bill impacts and build support for your initiatives.

See how leading utilities are already delivering customer bill relief in an era of rising costs.

Meet the authors
  1. Justin Mackovyak, Vice President, Strategic Enablement

    Justin is a utility industry expert with more than 20 years of experience. View bio

  2. David Meisegeier, Vice President, Energy Offerings and Innovation

    David brings nearly 30 years of energy industry experience, helping utilities design and deliver innovative, customer-centric programs that address both current and future needs.

  3. Erica Larson, Director, Regulatory Affairs and Market Development

    Erica brings deep expertise in analyzing regulatory and legislative developments across the United States, focusing on energy efficiency, demand response, flexible load management, electrification, and gas decarbonization policy.

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