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ICF Next makes Ad Age A-List as “Agency Standout”

Apr 22, 2020
2 MIN. READ
Agency labeled go-to for brand storytelling, loyalty, technology, and public relations

Barely a year young, ICF Next, ICF’s integrated marketing and communications services brand, was just named an Ad Age A-List “Agency Standout.”

Handpicked by Ad Age’s editorial staff, these highly coveted honors recognize “the forward-thinking leaders, top agencies and creative innovators in the industry today.”

Unlike most marketing industry agency awards, which focus on specific marketing disciplines, the A-List celebrates the top agencies across the entire marketing-services spectrum.

ICF Next has evolved into “a go-to shop for brand storytelling, loyalty, technology and public relations.”
— Ad Age editorial staff

“This award is especially meaningful because it recognizes what we’ve come together to build over the past year already ranks among the best of the best,” says John Armstrong, president of ICF Next.

And build we did, combining multiple disciplines across the U.S., Canada, Europe and India in early 2019 to create a future-focused global marketing services agency that offers the full set of marketing, communications and associated technology expertise to clients.

Great work comes from great clients

Ad Age cited a wide variety of work across commercial and government clients and multiple continents ranging from U.S. and European Union agencies to major hotels, airports and airlines to big name commercial brands.

And you can only do this if you work with clients that are willing to take risks. “We’re fortunate to work with clients that continually allow us to push creative boundaries in new and provocative ways,” continues Armstrong.

Top of the class

The Ad Age honors come on the heels of being named one of only five finalists for PRWeek’s highly competitive “Large Agency of the Year” award.

And one of five shortlisted for PRovoke Media’s “Digital Agency of the Year” awards.

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“ICF Next continues to be one of the most prolific producers of breakthrough creative work in the industry.”
— PRovoke Media award judges
Earlier this year, we scored five 2020 Innovation SABRE (Superior Achievement in Branding, Reputation and Engagement) awards, the second-highest total of any agency. And heading into the show, ICF Next campaigns were shortlisted 21 times, more than any other agency for the second straight year.

In addition, ICF Next is currently shortlisted for multiple Shorty and Effie awards as well, adding to a growing tally of national recognition. The agency has also shined in local and regional competitions this year, with 15 D.C. Addy Award wins and three Pins from the Minnesota Ad Federation.

All of this is on the heels of ICF Next’s record-setting award run in 2019. 2020 is shaping up to another be a great year.
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