ICF Next, a global marketing agency recognized by Gartner

ICF Next, a global marketing agency recognized by Gartner
Mar 16, 2021
ICF Next, our marketing, communications and digital transformation agency, is recognized as an Honorable Mention in 2021 Gartner Magic Quadrant for Global Marketing Agencies Report.

Having a strategic partner to help you develop and implement the right strategy, create and produce compelling content, deliver innovation solutions, and optimize your campaigns has never been more critical for organizations and the customers they serve. For brands to create emotional connections with the people they care most about, reciprocal, two-way relationships must be established to build advocacy, drive loyalty, and inspire identity, moving from experience to participation.

“We are extremely proud of our inclusion in this Gartner Magic Quadrant report written by Jay Wilson, Ewan McIntyre, and Laurel Erickson. Built on our heritage as part of ICF, we believe our legacy of helping clients deliver meaningful outcomes that drive active participation with their customers and employees is further validated by our inclusion.”
–Kris Tremaine, senior managing partner and group lead for ICF Next

According to this report, “Gartner defines global marketing agencies as service providers dedicated to developing and executing marketing strategies for global brands. These agencies bundle their strategic marketing services with an array of complementary offerings to support their clients’ needs. An agency’s particular combination of offerings and competitive strengths typically correlates to its roots as a traditional advertising, direct marketing, or digital agency, or as a business consultancy or system integrator."[1]

Working with brands such as UnitedHealthcare, Hotels.com, Hilton, Goodlife Fitness, Mars Wrigley, MillerCoors, and more, we create award-winning work, designed and implemented robust technology solutions with partners such as Adobe, Salesforce, and more, and delivered sustainable business outcomes that drive meaningful impact and results for our clients. Our combination of consulting, agency, and technology capabilities puts us at the nexus of solving the many challenges organizations face today and we’re uniquely well-suited to serve their needs.

[1] Gartner, "Magic Quadrant for Global Marketing Agencies 2021," Jay Wilson, Ewan McIntyre, Laurel Erickson, March 16, 2021.

Gartner Disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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