Ken is a passionate marketing leader with extensive experience in multi-channel customer loyalty, customer engagement, and customer activation. He creates customer-centric marketing strategies grounded in data and customer wants, needs, and drivers.
Ken recognizes that customers are humans and individuals; as such, they must be engaged with on their terms, in their ways, and based on their needs. His experience spans numerous industry verticals including travel/hospitality, retail, and consumer packaged goods. He is proficient in customer loyalty, customer advocacy, customer relationship management, brand building, experiential marketing, and customer friction reduction.