About ICF

Hal Riley

Senior Partner, Creative & Strategy
Hal is a creative and design leader with more than 25 years of multi-disciplinary experience.
ICF’s global marketing services agency focuses on helping your organization find opportunity in disruption.
Go to ICF Next
Hal is an award-winning strategist and creative problem-solver who is motivated by innovative ideas, strategy, the craftsmanship of details, and a passion for purpose. He combines more than two decades of graphic design experience with relentless curiosity and energy to make end goals more valuable, more sustainable, and more fun. Hal has a proven track record in advertising, branding, marketing, public relations, social media, user experience, and mobile product design.

Hal’s growing list of achievements results from building consistent high-revenue growth and successful, dynamic creative teams. He has developed world-class design practices, launched mobile products, and developed one of the first augmented reality shopping prototypes. Hal also created integrated brand experiences and marketing activators, such as managing a Fortune 500 company’s experiential event, leading a music-focused tech startup, turning a warehouse into a cathedral for the TV show “Game of Thrones” and the American Red Cross, and developing the world’s first freestyle soccer team.

Hal has worked with many agencies across multiple disciplines, creating compelling visual communications for some of the world’s largest brands and dynamic companies, including AT&T, BP, Chevrolet, Coca-Cola, HBO, Nike, Omni Hotels, Pfizer, Sony Playstation, Starbucks, Under Armor, and Walmart.

Hal likes to stay involved with the art community and young professionals in his spare time. He enjoys mentoring students and reviewing portfolios. He is also an avid athlete, continually competing in adventure and expedition races around the world, like the Eco Challenge: The World’s Toughest Race.