About ICF

Cassandra de la Cruz Oshinnaiye

Director, Multicultural Communications

Cassandra is a marketing expert with nearly 20 years of professional experience, committed to multicultural communications and engagement strategies.

Cassandra is a native bilingual (Spanish/English) speaker and senior marketing and communications professional with nearly 20 years of experience in multicultural engagement. She focuses on developing and leading multifaceted national education and outreach programs, behavior change campaigns, partnership development, and multicultural outreach strategies.

Cassandra specializes in working with partner organizations and developing and executing grassroots campaigns for multicultural audiences. She leads Spanish-language materials development and supports campaigns through all phases, including research, planning, program implementation, and evaluation. Cassandra works with various organizations—including national nonprofits, Fortune 500 companies, and federal agencies—leading and contributing to projects that address health, women, diversity, and youth issues.

Cassandra received her bachelor’s degree in business administration from Georgetown University.

Areas of expertise
  • B.S.B.A., Georgetown University
  • CITI Certification