Bruce has over 25 years of experience in the travel, tourism, and hospitality industries. His expertise spans marketing, loyalty, alliance, and commercial leadership roles within global hotel companies, international airlines, and national tourism agencies. Bruce leads ICF Next’s Travel + Hospitality practice, providing thought leadership, insights, and pragmatic solutions for clients around the world.
Accelerating the return of the global traveler
The impact of COVID-19 on commercial aviation and consumer travel confidence
Travel on the rebound: A restart like no other
Conscientious collaboration: An industry poised for change
The logic of lifestyle loyalty
13 predictions for loyalty marketing in 2020