Rosanne Hoffman provides technical and managerial direction on several initiatives for the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH). For more than 10 years, Ms. Hoffman served as a senior marketing and communication specialist for the AED Center for Health Communication. She provided programmatic and managerial oversight for several Traumatic Brain Injury (TBI) initiatives, including the TBI in Adolescents project to support the development and dissemination of key messages and materials for parents and youth athletes, and Heads Up to Schools: Know Your Concussion ABCs, a flexible set of education materials on concussion for school professionals.
Ms. Hoffman managed the creation of the Media-Smart Youth: Eat, Think, and Be Active!® curriculum as part of a national campaign for the Eunice Kennedy Shriver’s National Institute of Child and Human Development; she oversaw all aspects of the research, design, pilot testing, review, and revision. She also worked on projects for NIH’s hepatitis C education programs for CDC, a sexually transmitted disease prevention program funded by the Ford Foundation, and she built an annual health summit from the ground up for the Anne E. Casey Foundation, to provide training and build capacity for a community-based network of health centers across the United States.