Geoff Harper has more than 15 years of experience in marketing, research, and digital analytics. He is an advocate for data-driven strategy and decision making and understands that having the right data and knowing what to do with it are both critical to a successful digital vision for any organization.
Mr. Harper's group focuses on providing clients with insights from both qualitative (focus groups, usability testing, VOC tools, social monitoring) and quantitative (surveys, web analytics, competitive intelligence) sources to support vision/strategy development, design, implementation, and optimization for digital marketing, search engine optimization (SEO), user experience, and mobile engagements. Recent clients include United Parcel Service (UPS), the International Monetary Fund (IMF), Scripps Networks Interactive, Genworth Financial, MVP Health Care, and the American Institute of Architecture (AIA).
Prior to joining ICF Ironworks, Mr. Harper led consumer insights programs for various companies, including CarMax Auto Superstores and Genworth Financial. In 2013, he earned an expert certification in Adobe Analytics.