About ICF

Geoff Harper

Partner, Analytics and Optimization
Geoff is an expert in digital analytics and marketing strategy with more than 15 years of experience.
ICF’s global marketing services agency focuses on helping your organization find opportunity in disruption.
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Geoff Harper advocates for data-driven strategy and decision making. His group focuses on providing clients with insights from both qualitative (focus groups, usability testing, VOC tools, social monitoring) and quantitative (surveys, digital analytics, competitive intelligence) sources. These insights support vision/strategy development, design, implementation, and optimization for portal, web, and mobile engagements.

Passionate about data-driven strategy and decision-making, Geoff understands that having the right data and knowing what to do with it are both critical components of any successful digital engagement. Prior to joining our team, Geoff led consumer insights programs for CarMax Auto Superstores and Genworth Financial. He is a recognized expert in digital analytics and optimization technologies and holds vendor certifications from Adobe (Analytics, Target) and Google (Analytics). Recent clients include UPS, UNICEF, La Quinta Inn & Suites, Goodlife Fitness, Amtrak, Ameriprise, BB&T, Medtronic, United Healthcare, and Workday.