Vickie is a senior partner who leads our multicultural communications practice. Our in-house multicultural communications team provides clients depth of experience, expertise, resources, and staff who focus exclusively on authentically reaching, engaging, and communicating with communities of color. Our multicultural communications team has developed, implemented, and evaluated a host of communications and partner-driven campaigns designed to reach multicultural and racial and ethnic minority communities, as well as those who have been historically underserved, are socially vulnerable, and reside in rural locations.
Her team’s experience includes all aspects of integrated campaigns, from formative research to creative services, content development, outreach, partnerships, promotion, social media, and earned and paid media services. They have worked alongside many U.S. federal agencies on some of the nation’s most pressing health issues: COVID-19, Zika, HIV/AIDS, tobacco control, cancer, substance use disorders, adult immunization, underage drinking, heart health, and diabetes. In addition, her team addresses the social determinants of health as they impact multicultural communities. This includes work related to transportation, education, access to healthcare, environmental factors, and food security. The team is well versed in addressing health equity and working to eliminate health disparities along with federal and commercial clients.
Vickie serves as a senior strategist across multiple projects. She is a sought-after expert in addressing and engaging African American and Black communities. She has demonstrated experience in media outreach, partnership engagement, events and exhibits, materials development, online outreach, grassroots outreach, and faith-based community engagement.
Throughout her career, she has supported health education programs focused on COVID-19, diabetes, kidney disease, heart disease, maternal health, infant mortality, eye health, and other chronic conditions. She also has developed programs addressing K-12 education and testing, higher education, transportation, housing and housing safety, and employment of persons with disabilities. Her clients have included the Centers for Disease Control and Prevention (CDC), the National Institutes of Health (NIH), the Office of Minority Health (OMH), the Centers for Medicare & Medicaid Services (CMS), the U.S. Food and Drug Administration (FDA), U.S. Department of Housing and Urban Development (HUD), Health Resources and Services Administration (HRSA), the U.S. Department of Labor (DOL), and the Social Security Administration (SSA).
Prior to joining our team, Vickie was senior vice president at Campbell & Company, a boutique communications agency. She served as account lead for a variety of strategic communications and outreach campaigns for the CDC, the NIH, the CMS, and HUD, among others. She also was vice president at Ogilvy in Washington, D.C., where she supported highly visible national programs and campaigns, including those on behalf of the CDC, the SSA, the DOL, and HRSA.
Vickie is accredited in public relations from the Public Relations Society of America (PRSA). She also serves as vice president for PRSA’s National Capital Chapter (PRSA-NCC). She spearheaded the founding of PRSA-NCC’s Early Career Fellowship for Professionals of Color.
Nutrition science certificate, Stanford Center for Health Education
M.A., Old Dominion University
B.A., Hampton University