A partner focused on multicultural communications, Vickie develops and executes national health education campaigns and programs. These campaigns and programs focus on addressing health disparities and reaching multicultural, underserved, and low-income/low-socioeconomic status populations, particularly African Americans.
Vickie has demonstrated experience in media outreach, partnership engagement, events and exhibits, materials development, online outreach, grassroots outreach, and faith-based community engagement. Throughout her career, she has supported programs focused on COVID-19, diabetes, kidney disease, heart disease, eye health, and other chronic conditions. In addition to the Centers for Disease Control and Prevention (CDC), her clients have included the National Institutes of Health (NIH), the Office of Minority Health (OMH), the Centers for Medicare & Medicaid Services (CMS), the U.S. Food and Drug Administration (FDA), the U.S. Department of Labor (DOL), and the Social Security Administration (SSA).
Currently, leads our team on a contract to support the Office of Minority Health working to address COVID-19 in vulnerable and multicultural communities. The campaign targets urban and rural African Americans and Hispanic/Latinos, migrant workers, meat packing industry workers, Alaska Natives, American Indians, and incarcerated individuals. She also currently provides strategic counsel supporting the CDC’s National Diabetes Prevention Program lifestyle change program grantees. She develops materials and audience-specific plans, while providing grantees with technical assistance as they recruit vulnerable populations to their lifestyle change programs. She also develops materials for rural communities, persons with disabilities, and older adults. She supports the National Heart, Lung, and Blood Institute (NHLBI) media contract, developing media partnerships, conducting media outreach, and establishing community-based partnerships to reach and engage African Americans.
In 2017, Vickie brokered an extensive partnership during American Heart Month that reached more than 150,000 individuals through churches across the country. In 2018, she oversaw black media’s involvement in an NHLBI media workshop that featured an interactive panel discussing the latest in heart disease research, treatment, and prevention in the African-American community. Her other projects include developing materials and engaging partners on behalf of the CDC’s Think Travel campaign, and engaging on behalf of the FDA’s Center for Tobacco Products.
Prior to joining our team, Vickie was senior vice president at Campbell & Company, a boutique communications agency. She served as account lead for a variety of strategic communications and outreach campaigns for the CDC, the NIH, the CMS, and the U.S. Department of Housing and Urban Development, among others. She also was vice president at Ogilvy in Washington, DC, where she supported highly visible national programs and campaigns, including those on behalf of the CDC, the SSA, and the.Vickie is accredited in public relations from the Public Relations Society of America (PRSA). She also serves as vice president for PRSA’s National Capital Chapter.