About ICF
James Dayton
Senior Vice President, Survey Research
James is a survey research expert with more than 30 years of experience helping clients strategize, design, execute, and analyze large-scale health, environment, and transportation surveys.

James directs the Behavioral Risk Factor Surveillance System (BRFSS), which we have used to help more than half of U.S. states and territories as the nation’s largest provider of BRFSS survey services. He also leads our independently validated International Organization for Standardization–certified quality assurance program.

James designs and executes single and multimode phone, mail, and electronic self- and interviewer-administered quantitative surveys and has experience with probability and non-probability web panels. He has also established and managed several large data collection centers. James worked with the Centers for Disease Control and Prevention (CDC) to incorporate cell phone data collection into the BRFSS in the mid-2000s. He led an effort to design, develop, test, and implement an adaptive data collection protocol. CDC and BRFSS state adoption of these adaptive data collection practices resulted in increased participant response rates with no increase in data collection costs.

James’ experience in survey research helps him provide exceptional insights on the direction for all of our statistical and survey functions. Jamie holds an MBA from Rensselaer Polytechnic Institute (RPI) and a BS from the University of Vermont.

Education
  • MBA, Rensselaer Polytechnic Institute
  • B.S., University of Vermont

Insights

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Consumer Recovery Report: A return to pre-pandemic retail habits?
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Frequent Traveler Recovery Report: Travelers determined to take flight
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COVID-19 Survey: Drop in optimism and vaccine willingness among American frequent travelers
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COVID-19 Survey: Shoppers report more visits to stores and increased comfort in the safety of the retail experience.
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COVID-19 Survey: Shoppers express increasing comfort in the safety of retail stores as retail sales improve.
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Could requiring a COVID-19 vaccination for school or work convince more Americans to get vaccinated?
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Rural Americans feel less threatened by COVID-19 than urban and suburban Americans do, but still view mitigation as important
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As cases increase, American trust in COVID-19 information from federal, state, and local governments continues to decline
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COVID-19 Survey: Optimism about pandemic declines among American frequent travelers
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Many Americans remain hesitant about getting a COVID-19 immunization as soon as an FDA-approved vaccine is available
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LGBTQ community faces greater health and economic challenges due to COVID-19
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COVID-19 Survey: American frequent travelers cautiously eye future travel
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Unemployed Americans are struggling financially, yet they think it is too soon to reopen nonessential businesses.
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Mental health update: Economic challenges caused by COVID-19 linked to greater psychological distress.
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To get Americans to embrace the COVID-19 vaccine, scientists will need to be the messengers.
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As states relaxed restrictions in May, how did Americans feel about the threat of COVID-19 to their health?
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American trust in COVID-19 information from federal and state/local government is trending downward
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Even as stay-at-home orders were extended in April, Americans continued to favor public health over the economy.
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How did the pandemic impact American mental health in April?
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Americans still see COVID-19 as a threat–but increasingly feel that the worst is behind us
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Survey reveals the need for stronger mental health recovery infrastructure
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Who do Americans trust for COVID-19 news and information?
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Do Americans see COVID-19 as a personal threat?
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Americans pick public health over the economy—even with near-record unemployment.
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Using UI/UX design principles to improve smartphone-based informed consent
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