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James Dayton
Senior Vice President, Survey Research

James Dayton is an ICF senior vice president and the marketing, functional, and quality assurance director in the survey research division. He has more than 30 years of experience in research strategy and implementation, including all elements of project acquisition, as well as in technical and fiscal management. James has worked with more than 25 states and territories on the Behavioral Risk Factor Surveillance System (BRFSS) since 1990, in roles ranging from project management to BRFSS practice lead to, most recently, officer in charge of the BRFSS practice. He leads ICF’s independently validated International Organization for Standardization–certified quality assurance program.

James is responsible for designing and executing single and multimode phone, mail, and electronic self- and interviewer-administered quantitative surveys and has experience with probability and nonprobability web panels. He has also established and managed several large data collection centers. His leadership in developing the technical and methodological innovations positions him to provide unique oversight to all of ICF’s statistical and survey functions at critical junctures.

Insights by James Dayton

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Rural Americans feel less threatened by COVID-19 than urban and suburban Americans do, but still view mitigation as important
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As cases increase, American trust in COVID-19 information from federal, state, and local governments continues to decline
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COVID-19 Survey: Optimism about pandemic declines among American frequent travelers
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Many Americans remain hesitant about getting a COVID-19 immunization as soon as an FDA-approved vaccine is available
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LGBTQ community faces greater health and economic challenges due to COVID-19
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COVID-19 Survey: American frequent travelers cautiously eye future travel
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Unemployed Americans are struggling financially, yet they think it is too soon to reopen nonessential businesses.
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Mental health update: Economic challenges caused by COVID-19 linked to greater psychological distress.
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To get Americans to embrace the COVID-19 vaccine, scientists will need to be the messengers.
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As states relaxed restrictions in May, how did Americans feel about the threat of COVID-19 to their health?
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American trust in COVID-19 information from federal and state/local government is trending downward
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Even as stay-at-home orders were extended in April, Americans continued to favor public health over the economy.
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How did the pandemic impact American mental health in April?
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Americans still see COVID-19 as a threat–but increasingly feel that the worst is behind us
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Survey reveals the need for stronger mental health recovery infrastructure
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Who do Americans trust for COVID-19 news and information?
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Do Americans see COVID-19 as a personal threat?
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Americans pick public health over the economy—even with near-record unemployment.
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Using UI/UX design principles to improve smartphone-based informed consent
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