ICF Next / People

Guy Cierzan ICF Next

Managing Partner, Loyalty

Guy Cierzan ICF Next

Managing Partner, Loyalty

Guy believes in the power of loyalty. With a passion for designing innovative strategies that create meaningful customer interactions, Guy leads CRM, loyalty, and customer experience initiatives. For more than 25 years Guy has worked to better connect brands and customers with award winning technology, creativity, and strategy that has made ICF Next a leader in loyalty.

Insights by Guy Cierzan

Is loyalty dead—or just different?

COVID-19 Survey: Drop in optimism and vaccine willingness among American frequent travelers

COVID-19 Survey: Air travel and vaccine willingness drop to new lows among American frequent travelers

COVID-19 Survey: American frequent traveler attitudes dip further amid embrace of masks

COVID-19 Survey: Optimism about pandemic declines among American frequent travelers

COVID-19 Survey: American frequent travelers cautiously eye future travel

To improve customer loyalty, the best brands are listening

6 steps to launching a new loyalty program

ICF Next recognized by independent research firm

Improving brand engagement through human-centered loyalty technology

Igniting loyalty in low-frequency categories

Can subscriptions truly grow customer loyalty?

There's miles more to loyalty marketing than points