News + Insights
ICF Next / People
Guy Cierzan ICF Next
Managing Partner
Guy believes in the power of loyalty. With a passion for designing innovative strategies that create meaningful customer interactions, Guy leads CRM, loyalty, and customer experience initiatives. For more than 25 years Guy has worked to better connect brands and customers with award winning technology, creativity, and strategy that has made ICF Next a leader in loyalty.
Articles by Guy Cierzan
Can Subscriptions Truly Grow Customer Loyalty?
5 MIN. READ
woman loyalty mobile
There’s Miles More to Loyalty Marketing Than Points
5 min. read