News + Insights
ICF Next / People
Guy Cierzan ICF Next
Managing Partner
Guy believes in the power of loyalty. With a passion for designing innovative strategies that create meaningful customer interactions, Guy leads CRM, loyalty, and customer experience initiatives. For more than 25 years Guy has worked to better connect brands and customers with award winning technology, creativity, and strategy that has made ICF Next a leader in loyalty.

Insights by Guy Cierzan

Article
Six steps to launching a new loyalty program
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Article
ICF Next recognized by independent research firm
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Article
Improving brand engagement through human-centered loyalty technology
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Igniting loyalty in low-frequency categories
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Can subscriptions truly grow customer loyalty?
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Article
There’s miles more to loyalty marketing than points
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