Guy Cierzan
ICF Next
Managing Partner
Guy believes in the power of loyalty. With a passion for designing innovative strategies that create meaningful customer interactions, Guy leads CRM, loyalty, and customer experience initiatives. For more than 25 years Guy has worked to better connect brands and customers with award winning technology, creativity, and strategy that has made ICF Next a leader in loyalty.
Insights by Guy Cierzan
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To improve customer loyalty, the best brands are listening
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Six steps to launching a new loyalty program
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ICF Next recognized by independent research firm
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Improving brand engagement through human-centered loyalty technology
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Igniting loyalty in low-frequency categories
Can subscriptions truly grow customer loyalty?
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There’s miles more to loyalty marketing than points
