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Guy Cierzan, Managing Director, Olson 1to1 headshot

Guy Cierzan

Executive Vice President and Managing Director, Olson 1to1

As a member of the ICF Olson executive leadership team, primary ownership of the strategic direction and business operations of the Olson 1to1 team, Mr. Cierzan oversees the product roadmap for Tally ®, the organization’s leading loyalty and CRM platform, helps guide and shape the outstanding work of the technical and creative teams; leads strategic engagements with ICF Olson and ICF; and provides senior leadership on select large clients. He directs a cross-functional Olson 1to1 team to deliver client-specific solutions in support of CRM, loyalty, and CX initiatives.

Sparked by a passion for designing innovative strategies that address the fast-changing dynamics of customer interactions, Mr. Cierzan is focused on solutions that guide the delivery of seamless and consistently relevant experiences across all channels where the customer and brand interact.