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Guy Cierzan
Executive Vice President and Managing Director, Olson 1to1

As a member of the ICF Olson executive leadership team, primary ownership of the strategic direction and business operations of the Olson 1to1 team, Mr. Cierzan oversees the product roadmap for Tally ®, the organization’s leading loyalty and CRM platform, helps guide and shape the outstanding work of the technical and creative teams; leads strategic engagements with ICF Olson and ICF; and provides senior leadership on select large clients. He directs a cross-functional Olson 1to1 team to deliver client-specific solutions in support of CRM, loyalty, and CX initiatives.

Sparked by a passion for designing innovative strategies that address the fast-changing dynamics of customer interactions, Mr. Cierzan is focused on solutions that guide the delivery of seamless and consistently relevant experiences across all channels where the customer and brand interact.

Articles by Guy Cierzan
Can subscriptions truly grow customer loyalty?
woman loyalty mobile
There’s Miles More to Loyalty Marketing Than Points
5 min. read