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ICF Next / People
Guy Cierzan ICF Next
Managing Partner, Loyalty
Guy believes in the power of loyalty. With a passion for designing innovative strategies that create meaningful customer interactions, Guy leads CRM, loyalty, and customer experience initiatives. For more than 25 years Guy has worked to better connect brands and customers with award winning technology, creativity, and strategy that has made ICF Next a leader in loyalty.

Insights by Guy Cierzan

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COVID-19 Survey: American frequent traveler attitudes dip further amid embrace of masks
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COVID-19 Survey: Optimism about pandemic declines among American frequent travelers
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COVID-19 Survey: American frequent travelers cautiously eye future travel
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To improve customer loyalty, the best brands are listening
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6 steps to launching a new loyalty program
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ICF Next recognized by independent research firm
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Improving brand engagement through human-centered loyalty technology
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Igniting loyalty in low-frequency categories
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Can subscriptions truly grow customer loyalty?
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There's miles more to loyalty marketing than points
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