ICF Welcomes The Future Customer
Redefining Loyalty Through Enhanced End-to-End Capabilities
Loyalty marketing is no longer simply about programs. It is a long-term business strategy that builds brand advocacy through mutually beneficial, personal relationships. The Future Customer team includes loyalty architects who bring enhanced strategy to our portfolio.
---- Guy Cierzan, Managing Director, Olson 1to1
The Future Customer is a London-based team of thinkers, designers and practitioners with a proven record of building successful customer loyalty strategies. Since creating Tesco Clubcard, the partners of The Future Customer have helped global and U.K.-based brands across retail, media, mobile, energy, and health markets, unlock the potential value of their customers. The outcomes are transformative and measurable - incremental revenue, improved net promoter score (NPS), higher retention, increased engagement and enhanced brand affiliation.
Built the UK's most successful rewards program and consumer behavior change system, Tesco Clubcard
Shell UK Entrepreneur of the Year who built, managed, and sold high-growth businesses across healthcare, energy, and retail
Designed and prototyped Smart Energy Kit, an energy monitoring system that won the International Red Dot Design Award
Co-authored Scoring Points, the international best-seller on Tesco’s pioneering customer program
