ICF Welcomes The Future Customer
Redefining Loyalty Through Enhanced End-to-End Capabilities
Loyalty marketing is no longer simply about programs. It is a long-term business strategy that builds brand advocacy through mutually beneficial, personal relationships. The Future Customer team includes loyalty architects who bring enhanced strategy to our portfolio.
---- Guy Cierzan, Managing Director, Olson 1to1
The Future Customer is a London-based team of thinkers, designers and practitioners with a proven record of building successful customer loyalty strategies. Since creating Tesco Clubcard, the partners of The Future Customer have helped global and U.K.-based brands across retail, media, mobile, energy, and health markets, unlock the potential value of their customers. The outcomes are transformative and measurable - incremental revenue, improved net promoter score (NPS), higher retention, increased engagement and enhanced brand affiliation.
Shell UK Entrepreneur of the Year who built, managed, and sold high-growth businesses across healthcare, energy, and retail
Designed and prototyped Smart Energy Kit, an energy monitoring system that won the International Red Dot Design Award
Co-authored Scoring Points, the international best-seller on Tesco’s pioneering customer program
