The Future Customer

Redefining Loyalty Through Enhanced End-to-End Capabilities

“Loyalty marketing is no longer simply about programs. It is a long-term business strategy that builds brand advocacy through mutually beneficial, personal relationships. The Future Customer team includes loyalty architects who bring enhanced strategy to our portfolio.”

---- Guy Cierzan, Managing Director, Olson 1to1

The Future Customer, a London-based loyalty strategy and marketing company, has joined ICF as part of ICF Olson, our award-winning agency group that supports customers with a broad range of communications, marketing, and customer engagement services. The acquisition of The Future Customer expands Olson 1to1, the organization’s loyalty and customer relationship marketing management practice.

Pairing The Future Customer’s peerless advisory capabilities, design, and experience-centric thinking with ICF Olson’s industry-leading implementation services and creative communications will provide an additional and complementary layer to our end-to-end loyalty offering that will redefine the meaning of “state-of-the-art” in loyalty marketing.

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About The Future Customer

The Future Customer is a London-based team of thinkers, designers and practitioners with a proven record of building successful customer loyalty strategies. Since creating Tesco Clubcard, the partners of The Future Customer have helped global and U.K.-based brands across retail, media, mobile, energy, and health markets, unlock the potential value of their customers. The outcomes are transformative and measurable - incremental revenue, improved net promoter score (NPS), higher retention, increased engagement and enhanced brand affiliation.

Meet Our Newest Team Members

Grant Harrison

Built the UK's most successful rewards program and consumer behavior change system, Tesco Clubcard

Neil Tierney

Shell UK Entrepreneur of the Year who built, managed, and sold high-growth businesses across healthcare, energy, and retail

Ro Monnington

Designed and prototyped Smart Energy Kit, an energy monitoring system that won the International Red Dot Design Award

Terry Hunt

Co-authored Scoring Points, the international best-seller on Tesco’s pioneering customer program

ICF Welcomes The Future Customer

Redefining Loyalty Through Enhanced End-to-End Capabilities

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About The Future Customer

Meet Our Newest Team Members