More commuters, less traffic
When too many people drive alone, it increases traffic congestion and adds to air pollution. New York State Department of Transportation officials wanted to reduce the number of single-occupancy vehicles causing road congestion, and selected ICF to help them do it. We reached out to businesses and the millions of daily commuters statewide with visually compelling infographics and videos from 511NY Rideshare, a program that helps people find carpool partners, plan a trip using public transportation, and improve their commute.
We positioned 511NY RideShare as a solution that makes sense economically, environmentally, and personally. In the end, over 70,000 commuters signed up for carpools to save extra money, time, and precious air quality.