The three Es of healthcare consumerism

The three Es of healthcare consumerism

Healthcare organizations are not just service providers—they are also businesses. And while those they serve may come to them as patients, they are also consumers. ICF brings deep industry knowledge of these dynamics to our work with healthcare clients to help them turn ambitious goals into realities that make a bottom-line impact on their businesses and a meaningful difference in the lives of their customers.

This ICF white paper outlines a simple framework for understanding and applying consumerism concepts to the business of healthcare. Regardless of a company's progress in its transformation to a consumer-centric business, three elements—empathy, engagement, and empowerment—are critical ingredients to success. Read the white paper to learn how a company can create a competitive advantage at every phase of its transformative journey.

Meet the author
  1. Mary Carter, Managing Partner

    Mary is an expert in strategy, marketing, and communications with more than 20 years of experience. View bio