5 ways you can use AI to improve your utility marketing, today.

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By Nancy Caplan and Cord Silverstein
Nancy Caplan
Senior Vice President, Marketing Practice Leader
In today's fast-paced world, reaching utility customers demands innovative strategies and customer-centric solutions.

Unlock the potential of AI to transform your utility marketing strategies.

To stay ahead, marketers need to embrace cutting-edge approaches that resonate with their audience—leveraging data-driven insights, personalized communication, and forward-thinking technology to build stronger, lasting connections. Our latest paper explores how generative AI (GenAI) can revolutionize your marketing efforts.

Why AI?

  • Research and analysis: Streamline research, data analysis, and content generation, saving time and resources.
  • Creative ideation: Generate fresh, innovative ideas with AI-powered brainstorming tools.
  • Strategic insights: Develop targeted marketing strategies with AI-driven data analysis and customer insights.
  • Scalable content: Produce high-quality content at scale, ensuring consistent engagement with your audience.
  • Personalized experiences: Deliver tailored messaging that resonates with individual customers, improving satisfaction and loyalty.

What you'll learn:

  • How to integrate GenAI into your marketing workflows.
  • Practical examples of AI applications in utility marketing.
  • Tips for maintaining human oversight and ensuring data quality.
Meet the authors
  1. Nancy Caplan, Senior Vice President, Marketing Practice Leader

    Nancy is a marketing and communications leader with over three decades of experience delivering integrated marketing campaigns and customer engagement strategies for utilities and energy organizations.

  2. Cord Silverstein, Empowered AI Marketer, Integrate AI