About ICF

Mary Schwarz

Managing Partner, U.S. Federal Government
Mary Schwarz is an expert in data-informed digital strategies with more than 20 years of experience.
ICF’s global marketing services agency focuses on helping your organization find opportunity in disruption.
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A digital strategist and marketing technologist with a comprehensive range of experience in direct marketing, web development, community outreach, and analytics, Mary leads our Government, federal digital and engagement practices. She brings over 20 years of experience providing strategic guidance for health, education, and social programs.

Mary helps clients define their objectives and business goals; map user journeys; and develop incremental and iterative development plans. She also helps clients evaluate the impact and efficiency of their programs, and revise and optimize their digital programs for maximum impact.

Mary has extensive experience crafting data-driven digital and engagement programs using a combination of on- and off-line tactics and strategies. Her work often calls upon deep data analytics to not only inform and tailor experiences, but to drive timing, frequency, and lasting behavior change.