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Deanna Peiffer
Principal

Deanna Peiffer recommends, develops and leads business-building strategies that increase consumer engagement, retention and growth. She leads service design initiatives for ICF’s government and commercial clients across industries.

Ms. Peiffer teaches organizations how to evaluate and measurably improve the quality of their customers' end-to-end experience, recommending strategies that lead to more rewarding interactions for customers and staff. She works with leaders across organizations to collaborate on common goals, socialize new concepts, motivate staff, and implement strategies and communications designed to impact behavior change.

Ms. Peiffer has an M.P.H in International Health from Tulane University and a B.A. in Marketing.

Resources by Deanna Peiffer
White Papers
Action Plan for Smooth Transition to Process Improvement
White Papers
Journey and Data Analytics
White Papers
Journey and Education
White Papers
Journey Mapping: Turn Pain Points into Tipping Points to Drive Customer Engagement
White Papers
Leverage the Impact of 360 Assessment