About ICF

Deanna Peiffer

Director, Strategy, Experience and Design
With more than 20 years of experience, Deanna specializes in creating strategies that drive business growth and customer engagement.

Deanna is a results-oriented marketer and strategist with 20 years of experience developing business-building strategies and improving customer engagement. She applies design-thinking principles to lead initiatives that will enhance customers’ interactions with companies and government agencies. Deanne also facilitates large team workshops, conducts market research, and applies customer insights to product and service development.

Deanna holds an MPH in International Health from Tulane University and a bachelor’s degree in Marketing.

Areas of expertise
  • M.P.H., International Health, Tulane University
  • B.B.A., Marketing, Tulane University