Bob’s areas of expertise include corporate reputation management, issues and crisis management, and the organizational design of the communications and marketing functions. He has advised companies including Anthem, Bristol Myers Squibb, Cox Enterprises, Chevron, CVS Health, Disney, DuPont, GE, HPE, Johnson & Johnson, Kaiser Permanente, Netflix, SeaWorld Parks & Entertainment, Toyota, and Wells Fargo.
In addition to his client responsibilities with us, Bob is the founder of The Dialogue Project, a global study on the role business can play in reducing polarization and improving the state of civil discourse in our society. Bob conceived this project and launched it in a speech at the Page Society’s 2019 annual conference. A range of organizations and corporations including Google, Hewlett Packard Enterprise, Bristol Myers Squibb, Chevron, and ICF Next support the project. The Dialogue Project announced its results in October 2020 with widespread media coverage including articles in Fortune, The Financial Times, Harvard Business Review, Politico, and elsewhere.
Prior to founding PulsePoint Group in 2007, a management consulting firm subsequently acquired by us, Bob was the first head of corporate communications and corporate marketing at DreamWorks Animation SKG. Prior to that, Bob spent eight years as president and chief executive of WPP’s GCI Group. He also held senior positions with Ketchum and Burson-Marsteller.
In 2018, Bob received the prestigious Plank Center Milestone in Mentoring Award for a career that prioritized mentoring and “touched the lives of countless public relations professionals.” In 2019, he received the Page Society’s Distinguished Service Award, granted annually to the professional who has “strengthened the role of public relations in business and society” and advanced the state of corporate communications practice.
Bob contributes time to several important, worthwhile institutions. Among these institutions are the USC Shoah Foundation, dedicated to making audio-visual interviews with survivors of the Holocaust and other genocides a compelling voice for education and action; Global Health Corps, a leadership development organization focused on worldwide health equity; and Seeds of Peace, an organization that inspires and cultivates a generation of leaders in communities divided by conflict, notably the Middle East.
Feldman, Bob. (2020). Don't let election passions roil your workplace. Harvard Business Review.
Feldman, Bob. (2020). Why every business leader will need their own Dr. Fauci before we return to work. Fast Company.