For Jeff Shaw of SMECO, there’s no such thing as too much data—as long as you know how to slice and dice it.
As the Internet of Things expands at an exponential rate, utilities are collecting more data than ever about their current or potential customers. Making sense of that information and using it to inform customer targeting strategies, however, is a different story altogether—and one that continues to stump utility executives and program managers.
Jeff Shaw, Vice President of Distributed Energy and Sustainability at the Southern Maryland Electric Cooperative (SMECO), knows the struggle all too well. Watch the video to learn how Shaw and the SMECO team leveraged the ICF Sightline platform to cut through the noise and adopt a near-surgical approach to customer targeting.