ICF also developed a Telework Services page with tailored tips for employers and employees, including information on virtual collaboration. Overhauled 511NY Rideshare’s social media presence to focus on telecommuting. And hosted a sold-out webinar on best practices to maintain a remote workforce long term—which included presentations from telework experts from ICF’s own 511NY Rideshare team.
The revamped webpages are doing their job. The average user spends almost 4 minutes on the Telework page—as opposed to 48 seconds on a typical Rideshare page. “When people find this information,” Cara Politi explains, “they’re getting what they need.”
Carpools for essential employees
Not everyone, however, is “on pause.” Essential employers—including hospitals and medical centers—still need an onsite workforce, every single day. Slammed with tens of thousands of confirmed cases of COVID-19 and the possibility of reduced or completely shut down transit, essential employees were understandably nervous about how to get from point A to point B. But thanks in large part to a robust program supported by an ICF-developed communications plan, their employers knew how to respond. “Contact 511NY Rideshare.”
The result? A 235% online registration increase in March alone, primarily from medical centers in New York City.
While everyone does their best to “flatten the curve,” the 511NY Rideshare team does its part to soothe the nerves of frazzled New Yorkers—starting with personalized service that continues to focus on the people. “Northwell Health Systems asked for help setting up preferences,” explains ICF transportation consultant Susan Heinrich. Employees wanted matches within their organization to limit exposure to those potentially infected with the virus. “So, we created step by step instructions—complete with screenshots.”
We don’t know when it will be safe to travel freely again. But we do know one thing: This rideshare program is growing, and good habits are forming.