Miami International Airport

Miami International Airport

Regional Culture Driving Profits Per Passenger
Miami International Airport

Doubled

sales per departing passenger

5.3%

compounded annual growth rate (CAGR) achieved

2.2%

increase in consumer price index

Challenge

Creating a visceral passenger experience  focused on commercial opportunities that sustain and portray the local economy.

Solution

Developed a custom-tailored commercial plan with design themes, concepts, products and menus that integrated into the terminal design to create a local ‘sense of place.’  

Results

Between 1999 and 2013, the airport grew its sales per departing passenger (excluding duty-free) from $6.08 to $13.60 -- which translates to a growth in investment value (CAGR) of 5.6% over time.
Miami North Terminal

In the past, a traveler's arrival at Miami International Airport was like any other -- uneventful. ICF helped develop and execute complete concession plans for the North, Central, and South Terminals and developed solicitation documents.

Miami Central Terminal

The North Terminal concession plan focused on the terminal's regional design characteristics. The South Terminal plan accounted for structural terminal design and merchandising, which reflect regional and local concepts and products. These new terminal concession plans invigorate the passenger experience by building locational awareness and boosting customer satisfaction.