Kelly Zonderwyk

Marketing Account Director

Kelly has over 20 years of experience designing and delivering award-winning energy efficiency programs and marketing campaigns for utility programs and local governments.

Kelly uses proven business-to-business marketing and engagement practices, coupled with deep field experience, to develop unique lead generation and nurturing campaigns for commercial utility clients. She brings a unique results-driven approach to conceptualizing and executing commercial energy programs’ marketing and outreach strategies. Kelly leverages her knowledge of commercial sectors, analytics, and segmentation best practices to empower programs to think beyond business accounts and build lasting relationships with decision-makers and influencer communities.

Areas of expertise

Energy
Analytics
Marketing and engagement
Utility customer engagement

Education

Account Based Experience Certificate, DemandBase
Advanced Certified Account Based Marketing Strategist, Demandbase
B2B Marketing Strategy Executive Education Certificate, Columbia University
Customer Relationship Management and Attribution Certificate, Association of National Advertisers
Content Marketing Certificate, Association of National Advertisers
M.A., American Government and Environmental Policy, American University
B.A., Political Science and Public Communications, American University

Insights

Article

How utilities can harness AI to drive customer engagement and operational excellence