About ICF

Kelly Zonderwyk

Director of Commercial Energy Marketing and Outreach
With nearly 20 years of experience, Kelly designs and delivers award-winning energy efficiency programs and marketing campaigns for utility programs and local governments.

With nearly 20 years of experience, Kelly designs and delivers award-winning energy efficiency programs and marketing campaigns for utility programs and local governments. Kelly’s career in energy began when she recruited and partnered with Fortune 100 companies to fund green government initiatives across the country. Her success led to collaboration with ENERGY STAR on new benchmarking initiatives for local governments.

Using proven business-to-business marketing and engagement practices coupled with deep field experience, Kelly has worked with us for 8 years to develop unique lead generation and nurturing campaigns for commercial utility clients. She brings a unique results-driven approach to conceptualizing and executing commercial energy programs’ marketing and outreach strategies, with knowledge of commercial sectors, decision-makers, analytics, and segmentation best practices.

Education
  • Account Based Experience Certificate, DemandBase
  • Advanced Certified Account Based Marketing Strategist, Demandbase
  • B2B Marketing Strategy Executive Education Certificate, Columbia University
  • Customer Relationship Management and Attribution Certificate, Association of National Advertisers
  • Content Marketing Certificate, Association of National Advertisers
  • M.A., American Government and Environmental Policy, American University
  • B.A., Political Science and Public Communications, American University

Insights

Article
How utilities can build authentic customer connections with ABM intent data
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Paper
How utilities can achieve connectedness with C&I customers through targeted marketing
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Article
Managing the volume and velocity of change on account management teams
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Article
How utilities can forge stronger connections with their business customers
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Article
Six trends commercial utility programs need to watch in 2021
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Webinar
BGE looks ahead: How to build better commercial programs amid COVID-19
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Article
Keeping the lights on: Readying utility business marketing for the rebound
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