Focus on Energy

A Lightbulb Moment


Deliver 2.5 billion kilowatt hours for Focus on Energy by getting the citizens of Wisconsin to save more money on their energy bills.


Encourage Wisconsin residents towards Energy Star certified LEDs, appliances, and smart thermostats.


Massive engagement with the campaign helped Focus on Energy exceed its energy savings goals.


of energy savings goal reached


increase in webpage visits


increase in new users to the webpage
Lightbulb Moment

ICF sparked a digital 'lightbulb moment' across Wisconsin through Focus on Energy, which delivers real, measurable energy and financial savings for residents and businesses. Using social media, online banner ads and radio spots, , we drove folks to Focus on Energy's website, where Wisconsinites learned how to save money on energy efficient lighting, appliances, and smart thermostats.

mobile technology

In the campaign's first year in market (2016), it resulted in a 629.54% surge in website visits. The page swelled with 66,750 new users (a 511.38% increase). Most impressively, Focus on Energy exceeded its energy savings goals by 109.9% in 2016 and again in 2017 by 134.45%.

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