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Looking to Hire a Survey Contractor? Here Are 6 Ways to Pick a Winner.

Feb 21, 2018 8 MIN. READ
When it comes to finding a survey research partner, make sure you ask these questions. 

The survey research field is evolving and expanding at a rapid rate. On the one hand, emerging technologies and methods promise faster and more cost-efficient methods to gather that information; on the other, however, there’s still much we need to learn about the best way to ensure that those methods produce data that is reliable, substantive, and statistically sound.

Dr. John Boyle, Senior Vice President and survey research lead, explains how new challenges and opportunities are forever altering the way we measure, evaluate, and understand health outcomes.

For public and private sector organizations looking to better understand the populations they serve, those tensions and opportunities can make it difficult to select the right survey research partner — and avoid those whose practices, design, and delivery will not meet your needs.

When it comes to understanding things like health outcomes, political attitudes, or socioeconomic disparities — just to name a few — most researchers want to avoid errors. Fortunately, there are a few key criteria stakeholders can use to help determine which partners they’re considering are most worth the investment. Here’s how to break it down.

By Dr. John Boyle
Senior Vice President
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