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Fairfax, Virginia, United States
JOB #1800000794

Marketing Communications Manager

Marketing Manager
Fairfax, VA
 
 
About ICF's Strategic Communications and Marketing Capabilities
 
Recently ranked by PR Week as the 2nd largest independent agency in the country, our Marketing team is made up of more than 1,000 communications professionals. Supporting clients through strategic communications and marketing on energy efficiency, our Marketing team produces award-winning work that changes behavior and ultimately helps individuals, communities, and the environment. Our team includes a more than 150-person creative and media services group and conducts all aspects of marketing to include advertising, public relations, strategic planning, research, social media, events, outreach, and partnerships.
 
Job Description:
 
The Marketing Communications Manager will lead the planning, development, and implementation of marketing and advertising strategies and communications activities to support our energy efficiency efforts with utility clients across the country.  On a daily basis, we help our clients and communities use less energy, save money and help the environment through the development, implementation and refinement of marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.  This position will be based in our Fairfax, VA, office.
 
Key Responsibilities:
• Managing the marketing, advertising of residential energy efficiency programs for utilities located in Maryland and the Mid-Atlantic region.
• Working directly with clients and supervising the ICF team to develop and implement marketing and communications plans to educate residential customers about energy efficiency and drive participation in energy efficiency programs.
• Working with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, POP materials, web sites, direct mailers, brochures, incentive applications forms, email and direct mail campaigns, TV, print, outdoor, etc.
• Working with the ICF Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc.
• Managing the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client, legal).
• Developing project budgets and revenue forecasts, and managing project budgets.
• Preparing monthly reports on activities and results of the marketing program.• Developing and executing business growth strategies, including marketing to potential clients and responding to RFPs.

Basic Qualifications:
• BS/BA Degree
• 10+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working at a marketing or advertising agency
• Willingness to travel• Business-to-consumer marketing and/or energy marketing experience

Preferred Skills/Experience:
• Experience working in an advertising agency and/or experience with energy- or energy-efficiency marketing
• Experience should include developing and implementing marketing communications plans, with the ability to manage and execute advertising, public relations, collateral development, digital and social media projects
• Experience developing education and outreach materials
• Experience working in a multi-task environment
• Experience using content management systems (CMS) and email management systems• Interest in and commitment to energy efficiency, the environment, and sustainable living

Professional Skills:
• Excellent verbal, interpersonal and written communication skills.
• History of positive client relationships.
• Creative thinker with a positive attitude who enjoys a challenge and finding solutions.
• Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines and priorities.
• Ability to work independently, seek help as needed and contribute to team and company culture.
• Strong command of financial management and ability to stretch a limited marketing budget for maximum effectiveness.
• Working knowledge of computer and online tools, including Outlook, Word, Excel, PowerPoint, and social networking sites
 
ICF offers an excellent benefits package, an award winning talent development program, and fosters a highly skilled, energized and empowered workforce.

ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity)

Pay Transparency Statement: For more information, please click here: https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf

You may be required to participate in periodic drug testing and background checks.

Working at ICF
Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. ICF—together for tomorrow.
 
About ICF
ICF (NASDAQ:ICFI) is a global consulting and technology services provider with more than 5,000 professionals focused on making big things possible for our clients. We are business analysts, policy specialists, technologists, researchers, digital strategists, social scientists and creatives. Since 1969, government and commercial clients have worked with ICF to overcome their toughest challenges on issues that matter profoundly to their success. Come engage with us at icf.com. 

Who is ICF?

A consulting services company of over 5,000 experts across 67 countries, but not your typical consultants
LEARN MORE ABOUT ICF

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