Bob is a partner and co-founder of PulsePoint Group. Bob’s areas of expertise include organizational design of the communications and marketing functions; corporate reputation management, and issues and crisis management.
Companies Bob has advised include Bank of America, Bristol-Myers Squibb, Chevron, Deloitte, Disney, DuPont, GE, General Motors, HP, Johnson & Johnson, Netflix, SeaWorld Parks & Entertainment, Toyota, Visa and Wells Fargo.
Previously, Bob was with DreamWorks Animation SKG as the company’s first head of corporate communications and corporate marketing. The position was created as a result of the animation unit’s spin off and IPO in October 2004 from DreamWorks SKG.
Prior to DreamWorks, Bob lived in New York and was for eight years president and chief executive officer of WPP’s GCI Group. Before that he held senior positions with Ketchum and Burson-Marsteller, two other large, well-respected public relations firms.
Bob is an adjunct professor at the University of Southern California where he teaches a graduate-level course in corporate reputation. He also authors a monthly column in PR Week magazine focused on the management of the corporate communications function. Bob is on the Board of Trustees of the Arthur W. Page Society, the professional association for senior communications executives.