Capabilities
Capabilities

Insights + analytics

Unparalleled understanding of human awareness, motivation, and behavior.

Know what makes your audience tick. Really tick. We'll help you get inside their heads to inform messaging and decisions that spark awareness and action.
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Dayummm, data.

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SERVICES
  • Behavioral analytics + insights

  • Primary + secondary research

  • Data management + visualization

  • Journey mapping

  • Audience segmentation

  • Persona development

  • Media + marketing analytics

  • Cultural anthropology

  • Real-time + predictive analytics

  • Artificial intelligence + machine learning

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HOW WE THINK

Blog
Optimize your predictive analytics through model ecosystems
Brands must discover what a given customer wants to hear at specific times, and communicate that message in creative, human ways. Read on for five steps brands can take to build an interconnected system that links all its predictive and analytical models.
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Blog
Leveraging connected devices in 1:1 customer relationships
Three key guidelines for brands as they roll out connected devices or seek to add these types of features to existing products.
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BLOG
How well do you know your learner? Developing realistic personas
Persona development may be rooted in marketing, but it can offer important lessons for instructional designers, too.
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BLOG
The hidden blockchain benefit: Knowing what we know
Modern technologies allow for a scalable, bottom-up solution that can accommodate small and large projects.
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BLOG
Your metrics report isn't an action plan—yet
Web metrics are important, but only with a plan to convert reporting to action. Here's how you can start.
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