Ronne Ostby is an experienced social marketing professional, well-known and respected within the discipline. She has a passion for studying and applying social marketing and behavior change concepts and theories to society’s most critical health and well-being concerns. She has worked for nearly 15 years in the fields of social marketing and communications with proven expertise in behavioral theory innovation, strategy development, research and evaluation, creative planning and project leadership.At ICF she leads social marketing strategy design and formative audience-based research and manages integrated communications efforts.
Prior to joining ICF, Ms. Ostby led strategy development through in-depth consumer research for the White House National Youth Anti-Drug Media Campaign. Prior to joining the Executive Office of the President, Ronne was a senior director in AED’s Center for Social Marketing and Behavior Change. She led social marketing research, program development, and evaluation efforts, working with numerous U.S. federal agencies, including the Centers for Disease Control and Prevention (CDC) and National Institutes of Health (NIH), and several national nonprofit foundations. She has particular experience with issues affecting teens and tweens, including drug and tobacco use prevention and obesity prevention. She is an adjunct faculty member at American University, teaching Social Marketing and other graduate-level courses, and serves as Associate Editor for Social Marketing Quarterly.