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ICF Next recognized by Forrester Research for Adobe expertise

By Daniel Welch
Jun 25, 2020
2 MIN. READ
Independent research firm names ICF Next a “Contender” in new evaluative research for Adobe Implementation Services.

Creating exceptional customer experiences is the responsibility of every company. These complex journeys are powered by myriad marketing technology tools and platforms and managed often by more than one team at an organization. Adobe provides solutions to build and deliver these experiences from content creation using Adobe Creative Cloud to content marketing, engagement, and optimization with Adobe Experience Cloud. Implementing the suite of Adobe solutions requires the expertise of a provider who not only works with these tools day in and day out, but also has the depth and experience to guide the strategic approach and roadmap of a successful launch and ongoing delivery. ICF Next is an Adobe Platinum Solution Partner and is proud to be recognized by Forrester Research as a “Contender” in The Forrester WaveTM: Adobe Implementation Services, Q2 2020 (subscription required). 

An Adobe partner for over 12 years, we have grown our practice with the continued expansion of the Adobe product ecosystem including its latest addition: the Adobe Experience Platform. Inclusion in this report builds on our momentum in growing our Adobe practice – already this year, we have achieved Platinum status in the Adobe Solution Partner program and added our fourth Specialization for Adobe Experience Manager Sites: Run & Operate.

In the Forrester Research report, ICF Next earned top marks possible in two of the capabilities criteria in which we were assessed: Operations and Adobe Marketing Cloud. We scored middle marks (3 out of 5) in eight criteria: consulting capabilities, customer experience capabilities, Adobe Analytics Cloud capabilities, Adobe Commerce Cloud capabilities, Adobe Experience Platform capabilities, Sensei capabilities, Pre-built Adobe assets and accelerators, and in the vision criteria of the Strategy category. 

According to the report authors, “Clients like [ICF Next’s] project management, efficiency, and ability to challenge clients’ thinking. One reference customer said that ICF Next has ‘pushed us quite a lot. We appreciate that in a partnership.’”

Forrester recommends ICF Next as a good fit “for companies focusing on loyalty and customer marketing, particularly in manufacturing, healthcare, and travel and hospitality sectors.” 

We have brought the Adobe Experience Cloud to over 100 clients—ranging from Fortune 10 to Fortune 5000 companies. This recognition would not be possible without their partnership in creating experiences that bring value to their customers and organizations.

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By Daniel Welch

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