Capabilities
Capabilities

Loyalty + customer marketing

We bring you closer to your customers

Turn your customer relationship status from “like” to “love” with end-to-end loyalty strategy and program management. We’ll design their personalized journey—you’ll take them on it.
Let's Talk

Yes, it’s personal

SERVICES
  • Loyalty + CRM strategy

  • Personalized creative

  • Customer strategy + journey mapping

  • Program implementation + management

  • Customer lifecycle experience

  • Experience prototyping

  • Cross-channel marketing

  • Analytics, reporting + modeling

  • Tally implementation

Get Started
TALLY®: ICF Next’s loyalty + CRM platform

Meet your competitive edge

Built to work for your business, motivate your customers, and drive the behavior you desire, Tally is different. It is a seamlessly integrated system enabling intuitive incentives and tailored programs that match the way your customers think. Forget “one size fits all.” This is smart, proven software configured for you.
Learn more about Tally on ICF

HOW WE THINK

Article
Building and scaling an effective multi-brand loyalty initiative
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Article
The post-pandemic opportunity for the consumer packaged goods (CPG) industry
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Blod X - Blue
Article
How travel brands respond to global pandemics
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Article
The logic of lifestyle loyalty
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Blod X - Blue
Article
From experience to participation: How 6 industries are being redefined
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Article
Seeking a shared purpose in loyalty partnerships
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Up Next Strategy + transformation
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