Capabilities
Capabilities

Loyalty + customer marketing

We bring you closer to your customers

Turn your customer relationship status from “like” to “love” with end-to-end loyalty strategy and program management. We’ll design their personalized journey—you’ll take them on it.
Let's Talk

Yes, it’s personal

SERVICES
  • Loyalty + CRM strategy

  • Personalized creative

  • Customer strategy + journey mapping

  • Program implementation + management

  • Customer lifecycle experience

  • Experience prototyping

  • Cross-channel marketing

  • Analytics, reporting + modeling

  • Tally implementation

Get Started
TALLY®: ICF Next’s loyalty + CRM platform

Meet your competitive edge

Built to work for your business, motivate your customers, and drive the behavior you desire, Tally is different. It is a seamlessly integrated system enabling intuitive incentives and tailored programs that match the way your customers think. Forget “one size fits all.” This is smart, proven software configured for you.
Learn more about Tally on ICF

HOW WE THINK

Webinar
Purpose + participation: Building better customer loyalty
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Article
How to make the holidays easy for your customers, and more profitable for your brand
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Article
What Costco gets right about customer loyalty
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Article
How one team unlocked a cultural experience that created a movement
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Article
Tier status: How to best ensure your customers grow with you

Four steps to take before you launch your new elite tier.

READ ON THE BLOG
Article
Six steps to launching a new loyalty program

Launching a loyalty program is hard. Launching a program when all of your competitors already have one is harder.

READ ON THE BLOG
Up Next Strategy + transformation
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