Capabilities
Capabilities

Loyalty + customer marketing

We bring you closer to your customers

Turn your customer relationship status from “like” to “love” with end-to-end loyalty strategy and program management. We’ll design their personalized journey—you’ll take them on it.
Let's Talk

Yes, it’s personal

SERVICES
  • Loyalty + CRM strategy
  • Personalized creative
  • Customer strategy + journey mapping
  • Program implementation + management
  • Customer lifecycle experience
  • Experience prototyping
  • Cross-channel marketing
  • Analytics, reporting + modeling
  • Tally implementation
Get Started
TALLY®: ICF Next’s loyalty + CRM platform
Meet your competitive edge
Built to work for your business, motivate your customers, and drive the behavior you desire, Tally is different. It is a seamlessly integrated system enabling intuitive incentives and tailored programs that match the way your customers think. Forget “one size fits all.” This is smart, proven software configured for you.
Learn more about Tally on ICF

HOW WE THINK

BLOG
Can subscriptions truly grow customer loyalty?
Different types of subscription models have different customer loyalty effects.
READ ON THE BLOG
BLOG
How to drive customer loyalty by engaging your employees
How to prepare and engage your frontline employees in delivering a successful loyalty program.
READ ON THE BLOG
Blod X - Blue
REPORT
The Forrester Wave™: Customer Loyalty Solutions, Q3 2017
Forrester’s comprehensive assessment of the loyalty marketplace. Understand the state of the market and what makes the leading players stand out.
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BLOG
There’s miles more to loyalty marketing than points
As customers' expectations increase and evolve, advanced loyalty marketing helps brands create a valued, valuable, and consistent experience.
READ ON THE BLOG
Up Next Strategy + transformation
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