Capabilities
Capabilities

Loyalty + customer marketing

We bring you closer to your customers

Turn your customer relationship status from “like” to “love” with end-to-end loyalty strategy and program management. We’ll design their personalized journey—you’ll take them on it.
Let's Talk

Yes, it’s personal

SERVICES
  • Loyalty + CRM strategy

  • Personalized creative

  • Customer strategy + journey mapping

  • Program implementation + management

  • Customer lifecycle experience

  • Experience prototyping

  • Cross-channel marketing

  • Analytics, reporting + modeling

  • Tally implementation

Get Started
TALLY®: ICF Next’s loyalty + CRM platform

Meet your competitive edge

Built to work for your business, motivate your customers, and drive the behavior you desire, Tally is different. It is a seamlessly integrated system enabling intuitive incentives and tailored programs that match the way your customers think. Forget “one size fits all.” This is smart, proven software configured for you.
Learn more about Tally on ICF

HOW WE THINK

Webinar
Emotional connection: Stop and Shop’s journey to a human-centric approach in a rapidly evolving grocery landscape
READ MORE
Article
Is loyalty dead—or just different?
READ MORE
Blod X - Blue
Article
ICF Next recognized by Independent Research Firm for Loyalty Marketing and Commerce Services
READ MORE
Article
Small acts of kindness go a long way in building emotional loyalty
READ MORE
Blod X - Blue
Article
Building and scaling an effective multi-brand loyalty initiative
READ MORE
Article
The post-pandemic opportunity for the consumer packaged goods (CPG) industry
READ MORE
Up Next Strategy + transformation
ICF Next logo