Capabilities
Capabilities

Loyalty + customer marketing

We bring you closer to your customers

Turn your customer relationship status from “like” to “love” with end-to-end loyalty strategy and program management. We’ll design their personalized journey—you’ll take them on it.
Let's Talk

Yes, it’s personal

SERVICES
  • Loyalty + CRM strategy

  • Personalized creative

  • Customer strategy + journey mapping

  • Program implementation + management

  • Customer lifecycle experience

  • Experience prototyping

  • Cross-channel marketing

  • Analytics, reporting + modeling

  • Tally implementation

Get Started
TALLY®: ICF Next’s loyalty + CRM platform

Meet your competitive edge

Built to work for your business, motivate your customers, and drive the behavior you desire, Tally is different. It is a seamlessly integrated system enabling intuitive incentives and tailored programs that match the way your customers think. Forget “one size fits all.” This is smart, proven software configured for you.
Learn more about Tally on ICF

HOW WE THINK

Blog
Gen Z: How brands can attract the new generation of consumers
It's important for marketers to understand Gen Z in order to engage with them meaningfully and effectively. Learn how this generation responds to, and interacts with brands differently from other generations.
READ ON THE BLOG
Blog
Leveraging connected devices in 1:1 customer relationships
Three key guidelines for brands as they roll out connected devices or seek to add these types of features to existing products.
READ ON THE BLOG
Blod X - Blue
Blog
CRMC 2019: Where technology meets consumer behavior
ICF Next got a glimpse what’s top of mind for some of the best-known and well-loved brands as hundreds of retailers from around the world congregated in Chicago for another annual Customer Relationship Marketing Conference (CRMC).
READ ON THE BLOG
Report
The Forrester Wave™: Loyalty Technology Platforms, Q2 2019
As an established leader in loyalty, we help brands improve their customer interactions. Learn about our latest recognition in the loyalty technology space.
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Up Next Strategy + transformation
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