Capabilities
Capabilities

Insights + analytics

Unparalleled understanding of human awareness, motivation, and behavior.

Know what makes your audience tick. Really tick. We'll help you get inside their heads to inform messaging and decisions that spark awareness and action.
Let's Talk
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Dayummm, data.

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SERVICES
  • Behavioral analytics + insights

  • Primary + secondary research

  • Data management + visualization

  • Journey mapping

  • Audience segmentation

  • Persona development

  • Media + marketing analytics

  • Cultural anthropology

  • Real-time + predictive analytics

  • Artificial intelligence + machine learning

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HOW WE THINK

BLOG
How well do you know your learner? Developing realistic personas
Persona development may be rooted in marketing, but it can offer important lessons for instructional designers, too.
READ ON THE BLOG
BLOG
The hidden blockchain benefit: Knowing what we know
Modern technologies allow for a scalable, bottom-up solution that can accommodate small and large projects.
READ ON THE BLOG
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BLOG
Realizing the cancer moonshot: The importance of behavioral and environmental data
The Cancer Moonshot, which aims to cure cancer once and for all, needs to account for environmental factors—not just clinical ones—in order to succeed.
READ ON THE BLOG
BLOG
Your metrics report isn't an action plan—yet
Web metrics are important, but only with a plan to convert reporting to action. Here's how you can start.
READ ON THE BLOG
Up Next Loyalty + customer marketing
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