Capabilities
Capabilities

Insights + analytics

Unparalleled understanding of human awareness, motivation, and behavior.

Know what makes your audience tick. Really tick. We'll help you get inside their heads to inform messaging and decisions that spark awareness and action.
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Dayummm, data.

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SERVICES
  • Behavioral analytics + insights

  • Primary + secondary research

  • Data management + visualization

  • Journey mapping

  • Audience segmentation

  • Persona development

  • Media + marketing analytics

  • Cultural anthropology

  • Real-time + predictive analytics

  • Artificial intelligence + machine learning

Get Started

HOW WE THINK

Article
Using UI/UX design principles to improve smartphone-based informed consent
READ ON THE BLOG
Article
Optimize your predictive analytics through model ecosystems
Brands must discover what a given customer wants to hear at specific times, and communicate that message in creative, human ways. Read on for five steps brands can take to build an interconnected system that links all its predictive and analytical models.
READ ON THE BLOG
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Article
How well do you know your learner? Develop realistic personas to understand your client

Persona development may be rooted in marketing, but it can offer important lessons for instructional designers, too.

READ ON THE BLOG
Up Next Loyalty + customer marketing
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