National Conference on Health Communication, Marketing, and Media (NCHCMM)
100 CNN Center Atlanta, GA 30303
In the news, in schools, and at the family dinner table—everyone, it seems, is talking about opioids. Whether it’s about prescription misuse or illicit use, prevention or treatment approaches, or the rise in deaths from fentanyl, there is no doubt that communication messaging and campaigns are part of the solution to this epidemic. But how do we decide what we’re going to say to those we’re trying to reach? How are we addressing notions of stigma, addiction, access, cultural sensitivity, and evidence-based approaches in our communications? How do we develop and tailor relevant messages in an epidemic that is rapidly evolving?
Join us for an interactive and dynamic panel discussion featuring leaders from the federal, state, and local levels who are involved in communications efforts aimed at addressing the nation’s opioid response. Moderated by ICF’s Christina Zurla, the Spotlight Session panel will present perspectives on lessons learned about effective communications to the public, innovative messaging approaches, and thoughts about the role communicators play in helping to reduce the toll of this epidemic. Also, make sure to come prepared to tell your peers about your lessons learned during the Q&A!
- Christina Zurla, Senior Communications Manager, ICF (moderator)
- LeShaundra Cordier, M.P.H., CHES, Communications Team Lead, National Center for Injury Prevention and Control, Centers for Disease Control and Prevention (CDC)
- James B. Langford, M.B.A., Executive Director, Georgia Prevention Project (GPP)
- Tiffany Tutiakoff, President and CEO, Northwest Strategies, Inc. (NWS)