About ICF
Andrea Zimmerman
Partner, Brand Strategy
Andrea is an expert in advertising and brand development with more than 20 years of experience.
ICF’s global marketing services agency focuses on helping your organization find opportunity in disruption.
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With her extensive experience in advertising, design, and brand development experience, Andrea excels at bringing brands to life. From inception and planning to execution and delivery, she transforms brands through collaborative and strategic partnerships. Passionate about creating brands that connect with their audience in the most meaningful and relevant ways, Andrea always looks for insights to help elevate brands to the next level. Anempathetic, collaborative, results-driven leader, Andrea has a passion for creating lasting equity for brands, and she does this through a growth of consumer love, stakeholder loyalty, and shareholder value.

Andrea has served as a trusted and valued advisor to businesses of all shapes, sizes, and categories. She has led strategy across advertising, digital, experiential, graphic design, public relations, social media, shopper marketing, consumer promotions, and channel marketing. She has also led brand strategy development for B2B and B2C clients from Fortune 5 companies to startups, and from brand messaging to brand creation.

"If it doesn't challenge you, it doesn't change you."
Education
  • B.A., Augsburg College