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ICF Next / People
Abigail Ward ICF Next
Director, Marketing and Engagement
" Never impose your language on people you wish to reach."
Abigail is a director at Pulse Point Group where she specializes in organizational design and change management for the communications function.

Abigail began her career in communications at Maslansky + Partners, a market research and communications consulting firm formed with the belief that it’s not what you say, it’s what they hear. There, Abigail crafted and optimized messaging for nonprofits and Fortune 500s in various industries including several of the nation’s largest financial institutions and health insurance companies. During her tenure, she managed a pro bono project in partnership with World Economic Forum to produce a lexicon of the “Language of Sustainability” for major companies such as Coca-Cola and Unilever to use in Chinese and Indian markets. Her findings were presented at Davos in January 2014.

Prior to joining PulsePoint Group, she worked for E*TRADE Financial as part of their Corporate Communications team, developing external messaging, forging relationships with the press and writing internal messaging for the Company’s top executives.

Abigail studied at New York University’s Gallatin School of Individualized Study, where she concentrated in marketing, persuasion, and environmental studies.