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ICF Next / People
Miranda Siegel ICF Next
Director, Marketing and Engagement
"Complacency is the enemy of innovation."

As a Senior Associate at ICF Next, Miranda specializes in uncovering insights and building strategies around digital transformation, branding, organizational design, and change management. At the core of all of Miranda’s projects is a philosophy that brings in interdisciplinary thinking and innovative solutions leading to creative solutions and increased efficiencies in user experience, stakeholder engagement, process design, messaging, and communication tools. She has worked with clients including California Resources Corporation, University of Missouri College of Agriculture Food and Natural Resources, TxDOT, DuPont, Global Payments, The University of Arizona Health Sciences, and Wells Fargo.

Prior to joining ICF Next, Miranda worked at Siegel + Gale where she helped companies define their brand strategy. As a strategist, she worked on teams to build insight driven strategies as it pertained to brand and product positioning, internal and external messaging, customer and employee experience, and visual communication. At Siegel + Gale she worked with clients such as Wells Fargo, Petro Canada Lubricants, Guild Mortgage, Avast, and East West Bank.

In addition to her corporate experience, Miranda has consulted for multiple non-profit organizations where she has evaluated their current business models to find innovative ways to build new revenue streams as well as maximize the effectiveness of existing programs including marketing and communications. Her experience ranges from small organizations to institutions to large foundations. While pursuing her MBA, Miranda focused her energy on how to use her marketing, branding, and communications expertise to strengthen the non-profit sector by bringing in best practices from the private sector and unearthing innovative business models.

Preceding business school Miranda had a career in the fine arts where she worked at the contemporary art gallery Regen Projects and a variety of non-profit organizations working to promote and organize gallery exhibitions and further international artists’ careers. Miranda holds a Master in Business Administration and a Graduate Certificate in Sustainability in Business from University of Southern California’s Marshall School of Business, and a Bachelor of Arts degree in Art History from the Gallatin School of Individualized Study at New York University.