Edward Shelswell-White currently serves multiple North American airports in their efforts to professionalize their air service development capabilities and increase demand for their services from passengers and airlines. He builds on standard air service development practices with a next generation capability known as ASD 2.0, which focuses an airport’s efforts on what they can control or affect to drive consumer demand for their service, and in the process improves an airline’s financial results and their willingness to add capacity. Areas of special emphasis include deriving or connecting to an airport’s strategic plan; current state/future state/gap analysis; root cause analysis; consumer and industry research; integrated campaign planning and implementation; cooperative marketing with airlines and destination marketing organizations; and airline relationships including standard air service development.
Mr. Shelswell-White has a B.A. from Vanderbilt University in Economics.