Edmond Rose draws on his proven airline leadership experience to lead projects for airlines, investors and suppliers. He has held leadership and senior management positions with Virgin Atlantic and British Airways, and has served as a consultant to the industry on projects ranging from low cost carrier strategy to airport runway slot management. As Director of Commercial & Revenue Planning at Virgin Atlantic Airways, he led Fleet and Network Planning, Revenue Management (RM) and Pricing, Passenger Service System operations, and alliance partnership activities as well as leading strategy formulation. Edmond pioneered Virgin Atlantic's partnership strategy work that resulted in negotiating a profit-sharing JV with Delta Air Lines, then implemented Virgin-Delta code-sharing and RM cooperation. He sponsored the introduction of new fleets of A330 and 787 aircraft into Virgin Atlantic and directed its short-haul start-up project. Edmond also has a background in aviation regulatory matters and has led customer insight and loyalty work.
Edmond is based in our ICF London office and has a B.A. in Theology from University of Birmingham, United Kingdom.