Brian Paul Reid is a Senior Strategist at ICFOlson, responsible for finding and generating actionable strategies for clients seeking to build transactional and emotional brand loyalty, he is also in charge of building the research, trends and insights repository for loyalty strategy within the agency.
Brian is also an Associate Boardmember and volunteer for The BrandLab, a Minneapolis-based non-profit dedicated to preparing diverse students for careers in Marketing and Advertising, and helping agencies become more inclusive.
He is a proud graduate of Morehouse College in Atlanta, Ga. with a B.A. in Business Administration. Brian’s love for loud music is only matched for his appreciation of a well executed outfit and in his free time, he enjoys going to music shows, reading science fiction and fantasy novels, and putting on full-fledged concerts while commuting in his car.