Yolanda is an expert in sustainable destination management, product development, marketing, tourism intelligence, and governance, with over 20 years of professional experience in the tourism sector worldwide. She has worked in senior positions in both the public and private sectors.
Prior to joining our team, Yolanda served as the director of affiliate members for the United Nations World Tourism Organization (UNWTO), and as the deputy minister of tourism and CEO of the Tourism Board in Spain’s Canary Islands. She’s also worked as an international advisor and consultant to the industry in 30 countries, on four continents, and with stakeholders at all levels (e.g., UN agencies, government bodies, private sector, SMEs, NGOs, communities, and academics).
While Yolanda was with UNWTO, she designed and implemented the prototype methodology for sustainable product development on specialized segments, such as gastronomy, wine tourism, shopping, urban tourism, and other projects to overcome seasonality.
Yolanda has also been a keynote speaker and panelist at multiple national and international conferences; has a working proficiency in English, French, Italian, and Spanish; and has been involved in extensive research and publications activity.
B.A., International Economics, American University of Paris
M.A., International Marketing, Universidad Camilo José Cela
Senior Executive Program for the Travel and Tourism Industry from IESE Business School
Diploma in Tourism, Hotel Administration Specialty, from Universidad de las Palmas de Gran Canaria