About ICF

Brittany Paxman

Marketing and Communications Analytics Lead
Brittany is an expert in data analytics for communications and marketing with more than 10 years of experience.
ICF’s global marketing services agency focuses on helping your organization find opportunity in disruption.
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Brittany leads our marketing and communications analytics team, where she focuses on data and analytics. Her work informs strategy and transformation for the communications and marketing functions of Fortune 500 companies. Her team works closely with our strategy, creative, media, and loyalty teams to develop data-informed approaches.

Brittany’s past clients include BISSELL, Hewlett Packard Enterprise, McDonald’s, Wells Fargo, Toyota USA, Delta Air Lines, Nokia, Novartis, DuPont, Save the Children, and Southern California Gas Company. With these clients, she worked on a range of data and analytics projects including the CommTech stack, consumer insights research, data strategies, program evaluation, media analytics, creative testing, and program optimization.

Brittany’s nonprofit and volunteer experience includes serving as a Partners-in-Education classroom coach and serving on the marketing committee of the Austin Grief and Loss Center. She currently serves on the board of MEASURE and on Austin’s Young Chamber of Commerce Economic Development and Advocacy Committees.

  • B.S., The University of Texas at Austin