About ICF
Emily McMahon
Partner, Client Impact
Emily is an expert in marketing and public relations solutions with more than 15 years of experience.
ICF’s global marketing services agency focuses on helping your organization find opportunity in disruption.
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Emily helps develop successful, award-winning marketing and public relations solutions for leading brands and companies.

With a background in the food and consumer packaged goods (CPG) spaces, Emily helps guide some of the world’s most beloved brands—such as Kraft Mac and Cheese, Heinz, Planters, Silk, and International Delight— to maintain and enhance their reputations and drive growth through communications strategy, creative ideas, media relations, social media, and influencer marketing.

Emily’s leadership has delivered successful brand campaigns and activations that tell creative stories, drive relevance, and build mass awareness. Among the most notable of these campaigns are Kraft Mac & Cheese’s “It’s Changed, but It Hasn't” product renovation; Planters’ “death of Mr. Peanut” Super Bowl takeover; and Oscar Mayer’s “Wienermobile Proposal.”. Her teams have received dozens of industry awards, including Oscar Mayer PR Lions, Oscar Mayer and Heinz Effies, Heinz and Oscar Mayer SABREs, and Heinz PRWeek, Shorty, and Clio recognitions.

Prior to joining our team, Emily helped lead the McDonald’s business at a global public relations agency, where she played a key role in navigating the brand’s nutritional challenges and reputation. While there, she also oversaw dozens of new product innovation launches and guided prestigious sponsorships including the McDonald’s All American Games, Olympics, and World Cup.

Education
  • B.A., University of Iowa