Andrew is vice president and partner of marketing for ICF Next, where he leads the group’s marketing strategy, content creation, lead and demand generation, events, campaigns, execution, reporting, and analytics. In this role, he oversees our holistic marketing efforts and ensures the diverse and impressive set of capabilities and service offerings across ICF Next’s portfolio has a meaningful share of voice in the market and is amplified through the voice of the customer.
Andrew first joined our team in 2015, serving as director of business development for our loyalty division. He led the sales and marketing efforts during an unprecedented period of growth and awareness before taking on a larger sales and marketing role in 2018, followed by his current role.
Andrew has over 15 years of experience in business development, advertising, and sales. With a proven track record of successful client collaborations with measurable results across multiple verticals, he helps bring powerful brands to life across traditional and emerging channels. Before joining our organization, Andrew worked at various agencies including Publicis Groupe, where he held account management roles for clients including Citi, P&G, L’Oréal, Wendy’s, and Pernod Ricard. He has also worked with teams at Saatchi & Saatchi, Publicis, and Kaplan Thaler.
Kelly, Andrew. (2018). How loyalty marketing can survive in a Gen Z world. Adweek.
Kelly, Andrew. (2018). Why GDPR is the best thing that will happen to customers in 2018.The Drum.
Kelly, Andrew. (2018). Is it time to take your customer journey back to the basics? The Drum.