Gregory Lee “GL” Hendricks

GL is a senior marketing, communications, and partnership development executive with more than two decades of experience implementing award-winning, multi-discipline campaigns. GL successfully manages brand and influencer marketing programs and teams across sectors as an industry leader.

GL’s diverse experience drives integrated and strategic brand solutions for Fortune 500 companies, global agencies, and startup environments. He offers a unique blend of expertise in branding, early- to mid-stage startups, consumer packaged goods, food and beverage, hospitality, apparel, and retail.

As a results-driven and hands-on leader and collaborator, GL is seasoned in building, leading, and developing talented cross-functional teams. He helps create, implement, and evaluate integrated, omnichannel marketing and communications and change management strategies to transform brands and businesses and enable revenue growth in competitive landscapes.

Over his career, GL launched two marketing and communications companies and worked with national and global brands, such as Anheuser-Busch, Arby’s, Best Buy, Chick-fil-A, Coca-Cola, Converse, Home Depot, Humana, the International Olympic Committee, Johnson & Johnson, Kellogg’s, PGA of America, the U.S. Olympic and Paralympic Committee, Shell, and XBOX.